Discover the Edge of the World: touching the beauty of earth and sky from the heights of Riyadh
Edge of the World
In the vast deserts of Saudi Arabia
lies a breathtaking natural wonder — the Edge of the World, part of the Tuwaiq Escarpment, where sheer rock walls rise straight from the ground as if the world came to an abrupt end here.
Recently, Talia Tourism hosted a delegation from the Guangzhou Federation of Returned Overseas Chinese for a multi-day programme of cultural promotion and exchange in Riyadh. The visit was coordinated throughout by Ms Zhou Dongni, General Manager of Talia Tourism and Executive President of the China-Saudi Culture and Art Association. The programme was rich in content and the exchanges were in depth, effectively advancing cooperation between China and Saudi Arabia across culture, education, sport, business, trade and other fields.
During their stay in Riyadh, Saudi Arabia, arranged with the assistance of Talia Tourism
At 10:00 on 6 August 2025, a significant cultural and tourism exchange event opened at the China–Saudi Arabia Culture and Art Association.
The Yunnan Provincial Investment Promotion Bureau,
Yunnan Kanglv Group,
and the delegation from the Honghe Prefecture Investment Promotion Bureau —
the Yunnan delegation joined representatives of Talia Tourism and the China–Saudi Arabia Culture and Art Association for an in-depth discussion on cultural exchange and complementary tourism resources between Yunnan and Saudi Arabia, and successfully signed a strategic cooperation agreement, injecting fresh momentum into China–Saudi cross-border tourism cooperation.
During ATM 2025 in Dubai, Talia Tourism signed a memorandum of understanding with the Royal Commission for AlUla (RCU) and joined the AlUla Preferred DMC Network, which RCU expanded from eight to thirteen members.
On January 29, 2025, Talia Tourism was invited by Princess Nourah bint Abdulrahman University (PNU) of Saudi Arabia to attend a major international conference hosted by the university in Riyadh. During the event, the university held an “Honoring Partners” segment, in which Talia Tourism took the stage as a partner representative and received a partnership trophy and certificate, in recognition of the company’s contribution to educational and tourism cooperation with the Kingdom.
On 21 November 2024, at the invitation of the Saudi Ministry of Tourism, Zhou Dongni of Talia Tourism joined a seven-day tour across Saudi Arabia as a representative of China's travel industry, visiting the Kingdom's signature cultural and tourism destinations alongside industry peers from several countries. The invitation comes as China–Saudi tourism cooperation gathers momentum: the China–Saudi ADS agreement took effect on 1 July 2024, seat capacity on flights between the two countries grew 52 percent in 2023–2024, and Saudi Arabia has set a target of 5 million Chinese visitors by 2030. This article looks back at the highlights, shares first-hand industry insight and considers what comes next.
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Saudi Arabian Tourism Authority (STA) successfully completed the first Beijing/Shanghai/Guangzhou Roadshow in March 2023, Talia Tourism also participated. This roadshow perfectly showcased Saudi Arabia’s rich tourism resources in terms of culture and history, allowing Chinese tourists to appreciate the charm…
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