春启英德，茶香万里 | 沙特光辉旅行社总经理周东妮荣幸受聘为“英德红茶海外推广大使”
在沙特，红茶是生活里离不开的日常。
清晨的第一杯、午后待客的第一壶、甚至谈判桌上递过来的那杯加了藏红花或小豆蔻的热茶——茶在沙特，不只是一种饮品，更是一种礼仪、一份善意。
In Saudi Arabia, black tea is an indispensable part of daily life. Whether it is the first cup in the early morning, the first pot served to guests in the afternoon, or even the cup of hot tea with saffron or cardamom offered at the negotiating table — tea in Saudi Arabia is more than just a drink; it is a form of etiquette and a gesture of goodwill.
我们沙特光辉旅行，扎根中东多年，也一直希望：能不能把中国真正好的物产，带回中东？
今年3月28日，一个偶然又必然的机会，我们来到了广东英德，受邀参加第八届英德红茶头采季，并亲眼见证这片中国“红茶之乡”的百亿产业实力。
As a travel brand deeply rooted in the Middle East for many years, Talia Tourism Travel has long held a vision: to bring truly fine Chinese products to the Middle East in a way that resonates with local people.
On March 28 this year, by a combination of chance and necessity, we visited Yingde, Guangdong, as invited guests to the 8th First Flush Season of Yingde Black Tea, and witnessed firsthand the billion-yuan industrial strength of this “hometown of black tea” in China.
在红旗茶厂——一个有着60多年历史的工业遗产老茶厂——我们参加了第八届英德红茶头采季。也正是在那里，我们很荣幸地从英德市领导手中，接过了一份沉甸甸的聘书：
沙特光辉旅行总经理周东妮，正式受聘为“英德红茶海外推广大使”。
At Hongqi Tea Factory, a time-honored industrial heritage site with over 60 years of history, we attended the 8th First Flush Season of Yingde Black Tea.
It was also there that we were honored to receive a weighty letter of appointment from the leaders of Yingde City: Zhou Dongni, General Manager of Talia Tourism Travel was officially named the “Overseas Promotion Ambassador for Yingde Black Tea”.
沙特，作为中东地区的核心枢纽、 2030 愿景下的开放热土，正成为中国文化与产品出海的黄金门户。中东王室与高端社群对顶级红茶（如著名的中东红茶）有着根深蒂固的消费习惯与巨大的市场需求。
英德种茶历史可以追溯到1600多年前。2025年，英德红茶全产业链产值突破了102亿元，品牌价值跃居全国红茶类第一。这不是虚的数字，背后是18万多亩茶园、近900家茶企、15万多从业者的实打实积累。
Saudi Arabia, a pivotal hub in the Middle East and a thriving land of openness under Vision 2030, is emerging as a golden gateway for Chinese culture and products to go global. The royal families and high-end communities in the Middle East have deeply rooted consumption habits and huge market demand for premium black tea, such as the renowned Middle Eastern black tea.The tea-growing history of Yingde dates back more than 1,600 years.
In 2025, the output value of Yingde Black Tea’s entire industrial chain exceeded 10.2 billion yuan, and its brand value ranked first among all black teas in China. These are not empty figures; behind them lie the solid achievements of over 180,000 mu of tea gardens, nearly 900 tea enterprises, and more than 150,000 practitioners.
沙特光辉旅行，深耕中东高端旅游市场多年，拥有深厚的王室、商界及精英阶层服务网络。此次受聘，并非是简单的商业合作，而是一场文化使者的双向奔赴——它将成为一座“移动的桥梁”，把英德红茶的醇厚韵味，精准递送到中东的茶几上。
Talia Tourism Travel has been deeply engaged in the high-end tourism market of the Middle East for many years, with an extensive service network covering the royal families, business circles and elite groups.
This appointment is more than a simple commercial cooperation; it is a mutual commitment as cultural envoys. It will serve as a “mobile bridge” to deliver the mellow and rich flavor of Yingde Black Tea precisely to tea tables across the Middle East.
英德红茶历史底蕴深厚，其诞生地红旗茶厂更是承载着中国工业遗产的荣光。我们相信，无论是作为高端酒店的迎宾茶，还是作为社交的伴手礼，英德红茶都完全具备征服中东市场的品质与故事。
正如英德市委书记陈龙兴所言，英德正以“五办四零”的硬作风，打造环大湾区产业合作优选地。此次与沙特光辉旅行的联手，正是英德践行“三茶统筹”（茶文化、茶产业、茶科技），以国际化视野做强“土特产”大文章的关键落子。
Yingde Black Tea boasts a profound historical heritage, and Hongqi Tea Factory, its birthplace, embodies the glory of China’s industrial heritage. We are confident that Yingde Black Tea possesses the quality and cultural story to conquer the Middle Eastern market, whether served as welcome tea in high-end hotels or presented as thoughtful gifts on social occasions.
As Chen Longxing, Secretary of the Yingde Municipal Party Committee, stated, Yingde is striving to build a preferred destination for industrial cooperation around the Greater Bay Area with the rigorous work style of “Five Dos and Four Zeros”. This collaboration with Talia Tourism Travel marks a key step for Yingde in implementing the integrated development of tea culture, tea industry and tea technology, and expanding its signature local product with an international vision.
从1600年前的南朝钟声，到1958年红旗茶厂的红碎茶标准制定；从2025年的百亿跨越，到2026年跨越万里的中东之约。
一片叶子，承载的是乡村振兴的“金饭碗”，也是文化自信的“中国名片”。沙特光辉旅行总经理周东妮此次受聘，不仅是一份荣誉，更是一份责任。
From the temple bells of the Southern Dynasties 1,600 years ago, to the formulation of black broken tea standards at Hongqi Tea Factory in 1958; from the breakthrough of 10 billion yuan in 2025, to the appointment with the Middle East across ten thousand miles in 2026.
This single tea leaf carries not only a “golden rice bowl” for rural revitalization, but also a “Chinese business card” of cultural confidence. For Zhou Dongni, General Manager of Talia Tourism Travel, this appointment is not only an honor, but also a responsibility.
“尝得一口鲜，不负好春光。” 这春光，不仅在英德连绵的茶山之上，更在英德红茶扬帆出海的星辰大海上。
祝贺英德红茶！祝贺沙特光辉旅行总经理周东妮女士！
让我们共同期待，这百亿产业的“金叶子”，早日成为飘香沙特的“友谊叶”！
“One sip of fresh tea, a worthy tribute to spring.”This beautiful spring resides not only on the rolling tea mountains of Yingde, but also on the vast ocean where Yingde Black Tea sets sail for the world.
Congratulations to Yingde Black Tea!Congratulations to Zhou Dongni, General Manager of Talia Tourism Travel!
Let us jointly anticipate that this “golden leaf” of the billion-yuan industry will soon become a “leaf of friendship” wafting its fragrance across Saudi Arabia!